Growth Story: Mintec
Software & Data
At a glance
500+ top global food companies partnered
300+ proprietary price series
25m annual data points
Mintec is the leading provider of food-related commodity pricing and analytics, serving the global supply chain through its SaaS platform.
Mintec had a strong customer base in the UK when we invested but with a limited presence in Europe and in the US and with investment required across the business to help them scale we had to really lean in to deliver growth. Our expertise in data and tech – coupled with our experience growing B2B data and software businesses – meant we were well-placed to help Mintec scale up. It was clear that we shared management’s vision for the Company, and were in agreement about how to reach those goals. Shortly thereafter, we got to work.
Modernisation started with a move from enterprise software to the cloud. We built advanced analytics into the platform, providing key insights for the newly-headed marketing team. Crucially, we entered new markets in order to expand the dataset and provide additional value to customers.
Prior to our investment, there was no dedicated sales and marketing function at Mintec. So we helped the team to build sales teams in Europe and the US, with dedicated marketing functions to drive new leads. Together with a structured approach to account management we managed to quadruple ARR during the first phase of our ownership.
Further increasing the already high ROI and value proposition of Mintec to its customers was a key lever to driving value and growth. We supported them to invest in a proprietary data team, achieving IOSCO-accreditation and making them the first food-focused PRA in the world. We also identified, negotiated and executed the acquisition of Danish commodities forecasting specialist, Kairos, fully rounding out the price insight capabilities of the Mintec platorm.
Having first invested in 2017, we sold a majority stake in the Group in 2022 to Five Arrows Principal Investments, generating a return of 12x cost. This is not the end of the journey though as we chose to re-invest for a significant minority stake and are excited about continuing on the journey with Mintec.
“Synova’s investment was a critical step in our evolution, bringing a supportive partner, who is helping to accelerate our growth and realise our strategic ambitions. The potential that existed within Mintec meant that finding a like-minded, dynamic partner to challenge us was crucial.”
– Spencer Wicks, CEO