Headquartered in London with a global team of nearly 350 people, Tonic (including the game development studio Mediatonic), is a leading developer and publisher of multi-platform, social video games. Tonic serves the global interactive entertainment market, which continues to experience strong tailwinds driven by a shift towards digital distribution and demand for high quality, social-oriented, original games.
Following its partnership with Tonic in 2019, Synova played a key role in supporting the Company and its Co-Founders, Dave Bailey and Paul Croft, as they invested in scaling the team, technology and operations. Synova’s investment also helped Tonic begin building its own original IP, culminating in the release last year of Fall Guys: Ultimate Knockout, which became the most downloaded PlayStation Plus game in history with billions of views across YouTube, Twitch, TikTok and other social media platforms.
Since Synova’s investment, Tonic’s employee base has doubled and earnings have grown nineteen-fold reflecting the success of the pivot towards Original IP.